I asked a client the other day how she chose her foundation. She didn’t miss a beat, ‘Oh, the woman on the make-up counter recommended it.’ I wasn’t surprised. It’s pretty much the same for most of us. But think about it; we’re buying a product we wear on the most visible part of our anatomy every day from someone whose job it is to sell us a brand. What are the chances of that foundation being ‘the one’?
So in the spirit of never settling for second best I’ve put together a guide to what our faces should be looking for in 2013. What products are making news and why. Brands I can personally recommend (only as suggestions, sadly no one’s giving me any freebies or cash). And a broad spectrum idea of what might actually suit you. Who knows it might save your skin next time someone’s trying to sell your face something it doesn’t need, want or even like.
First Up – BB’s (Beauty Balms)
Think of BB’s or Beauty Balms as your make-up bag’s little perfectionist.
I don’t use BB’s to replace foundation. In most cases I like them as a base for foundation and personally I think this is when BB’s really come into their own.
Designed to moisturise, protect and correct skin BB’s were originally developed for post-procedural use so they started with a pretty good reputation. Add to this the fact that they have taken the Asian make-up market by storm (Asian women focus more importance on skin and complexion than anything else, so a product they love is going to be good) and it’s easy to see why BB’s are big news.
They smooth skin, work progressively to improve skin texture over time, reduce oiliness without drying, even skin tone, calm break outs, give sun protection, correct minor flaws and they’re lightweight.
BB’s work with skin type and they’re great as a starter base, instead of foundation, for younger skins.
And I can see BB’s replacing Tinted Moisturisers simply because they do provide skincare combined with light coverage and the overall look and feel is non-greasy.
But, I’m going to hold on to my foundation. And next post I’ll tell you why you should keep the faith too. Until then here are some tried and tested BB’s (to use on their own or otherwise).
Bobbi Brown BB Cream SPF35
Broad spectrum BB in 5 shades. Great for correcting uneven skin tones pre-foundation.
Clinique Age-Defense BB Cream
Broad spectrum SPF30 BB in 3 shades. Good fit for your regular skincare regime and excellent instant reviver.
Diorskin Nude BB
Broad spectrum BB in 3 shades. Mineral water base gives a light, reflective finish, nice on its own for barely there coverage.
Garnier Skin Renew
Broad spectrum spf15 in 2 shades. Slightly more coverage so works as a light alternative to foundation. V. good value.
Let me know what you think.