The Broadway Lifestyle
Brief
The Broadway at Orchard Place, as one of the largest new super prime central London mixed-use developments, is designed to capture the essence of a luxurious family lifestyle. Given this focus, the 'look' becomes a crucial and integral part of the storytelling process.
Process
Procuring and managing the entire uniform process from concept design to fittings for the front and back of house staff.
CLient: NorthacreProduction: Luxury Marketing Hou
“I appointed Oriona Robb to manage the entire process of styling and procurement of our FoH and BOH staff of our super prime, large mixed-used development, The Broadway. Oriona understood the brief perfectly and immediately took the stress out of a complex project. Oriona carried out a considerable amount of research of London’s best five-star hotels and comparable residences in order to find a solution for our staff that not only looked stylish but would last and was comfortable. The result is brilliant – we get a lot of positive comments, and we have a happy team that look brilliant. The entire process was seamless, and Oriona delivered on time, on budget and on brief.”
Amy Wardell
Head of Brand at NorthacreIt starts with a chat
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