The Broadway SW1
Brief
The Broadway at Orchard Place is one of the largest new super prime central London mixed-use developments. The staff of the development are key to the overall success and they are personalities that residents, office workers and visitors get to know and love. Therefore, the ‘look’ was a very important part of the storytelling.
Process
Procuring and managing the entire uniform process from concept design to fittings for the front and back of house staff.
Client Amy Wardell
Head of Brand at Northacre
“I appointed Oriona Robb to manage the entire process of styling and procurement of our FoH and BOH staff of our super prime, large mixed-used development, The Broadway. Oriona understood the brief perfectly and immediately took the stress out of a complex project. Oriona carried out a considerable amount of research of London’s best five-star hotels and comparable residences in order to find a solution for our staff that not only looked stylish but would last and was comfortable. The result is brilliant – we get a lot of positive comments, and we have a happy team that look brilliant. The entire process was seamless, and Oriona delivered on time, on budget and on brief.”
Amy Wardell
Head of Brand at NorthacreIt starts with a chat
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